To launch a new product, turn to bloggers By identifying blogs that call the shots, Northlich PR landed posts that drove a swarm of traffic to the client’s Web site. By Christine KentDec. 5, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.