Two days and 14 conference sessions = information overload. On the Facebook campus in sunny Menlo Park, CA, the Ragan Communications conference didn’t disappoint, providing more ideas for better internal communications that would overwhelm even the most seasoned veteran.
If you couldn’t attend, don’t worry. We’ve done the heavy lifting for you. Here are five great ideas from the conference, stolen and consolidated for your immediate use.
1. Stop being an order taker.
Your HR Department says they need to put out a communication about a new company benefit. The communication must go out ASAP and they want all their information (three pages worth) included. You smile and say OK, but here’s what you’re really thinking: “This is too much information. Why didn’t you contact me weeks ago when you made the final decision about the benefit? I don’t have time to look to see what communication channels will work best. And the list can go on and on. Stop being a fast-food communicator. Instead, be a strategic partner that help your internal customers think through their message and determine the best way to deliver it. Organize internal comms like a newsroom to consider what, when and how to cover important topics.