Top 6 content types for internal communication

What do your employees want to read? It varies by job title, industry sector and experience, among other factors. So, ask them. Then you can be more precise with your in-house emails.

Ragan Insider Premium Content
Ragan Insider Content

Three-quarters (74%) of employees believe they are missing out on company news.

If team members aren’t up to date, or don’t hear the news from the company first, they are missing information that keeps them engaged and productive.

That’s where the concept of internal marketing is important, as marketing is communication with defined objectives and measures.

To educate employees, make their jobs more rewarding, improve their skills and keep them engaged with the company and their manager and leaders, here are the six best types of content to routinely send out to employees in 2020:

1. News and updates

Lots of events happen in a company every day: product launches, acquisitions, new feature rollouts, etc. News content is great to share with your company for this reason. It keeps everyone knowledgeable about what’s happening internally so they can share it with customers, stay motivated and adjust their work accordingly.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.