Top remote working tips, Crisis tactics from PBS and AARP, and WeWork offers bonuses during COVID-19

Here’s a roundup of the week’s crisis communication news for communicators.

crisis-top-tips-week-in-review

Here are this week’s top 10 tips and takeaways from our Crisis Communications Daily newsletter. Be sure to subscribe here to get this daily roundup directly in your inbox.

 

PBS offers takeaways for brand managers and internal comms in the current crisis. Here are some tips for organizing your response teams and protecting your reputation during these extraordinary times.

Your PR strategy must adapt to the moment—and that means looking outside the box. As a communicator, you have to find ways for your messages to break through, even when finding oxygen for your news story during COVID-19 coverage feels impossible. Here are some ways to rethink your approach.

You can still create workplace culture while working remotely. Some of the top tips include recreating morning coffee breaks, offering virtual happy hours and creating friendly competitions. Read how some communities are trying to stay connected here.

Video conferencing reveals new workplace archetypes. Pet peeves about your cubicle neighbor are quickly changing as companies move their operations online. Here are some new character types for our brave new world of remote work and telecommuting.

To be agile in a crisis, you must build your rapid response team. Here’s how AARP developed a system to allow its team to react in real time to questions, complaints and other key interactions on social media.

Are we over-communicating COVID-19? Learn what messages are essential and what does more harm than good from Ragan Consulting’s Jim Ylisela.

Cleveland Clinic posted this heartwarming message from a patient on its Instagram page, which has been picked up by the mainstream news. Brand managers, don’t underestimate the power of a photo.

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WeWork offers cash for workers who will brave COVID-19 to go to work. The coworking space company has denied the payout is to incentivize workers to come to the office, but rather claims it wants to reward workers who feel “comfortable coming in.” The company risks sparking a backlash online, despite efforts to frame the move in a positive light. Read the memo here.

 Advocates warn about spying from remote work apps. With increased use of remote apps like Slack and Microsoft Teams during the COVID-19 outbreak, employees might have privacy concerns. Be sure to develop messaging for employees around your organization’s privacy policy and to whom they should direct their concerns.

 Corporate HR chiefs are thrust into the spotlight. “ … good HR heads can use the crisis to reconfigure company workflow,” reports the Economist.

 

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