Trends and buzzwords that are already shaping 2015

Social media sharing that flies under the radar, information that must be broken down to be useful, branding through social responsibility—all have specific labels and huge potential.

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I am forever on the hunt for what’s in and what’s out; what’s hot or what’s not. One of the best—and most fun—parts of this gig is that I get to listen to and report on some of the most significant trends making waves in the field of marketing and beyond.

Every day, I’m chatting with some of the brightest minds in the business. I often cull golden nuggets from those conversations about current trends and future movements—sometimes before they pick up momentum.

Some of the following buzzwords are continuously relevant from year to year; some are just picking up steam. Feel free to leave a comment about what you’re hearing.

Attention metrics

Marketers are constantly looking for metrics that matter. However, page views, link clicks, unique visitors and even social interactions—such as “likes” and favorites—just aren’t cutting it anymore.

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