It seems that presidential candidate Donald Trump could stand to take a refresher course on logos and branding.
In Trump University Branding 101, by one Donald Trump and Donald Sexton, our business guru advises that while “you do not need a graphic design house to develop your logo … you do need to be sure that your logo leads to the attributes you want associated with your brand.” Sage advice, surely, and the kind of Trumpian insight we can see on full display in the new logo for his campaign with vice-presidential candidate Mike Pence, released [Friday].
The logo—which featured a T intertwined with (and seemingly penetrating) a P, quickly gained notoriety as social media users derided the design.
“In minutes, it seemed, one logo turned all of the Internet into 12-year-olds,” NPR’s Sam Sanders wrote.
Here’s a sampling of the snark: