It seems that presidential candidate Donald Trump could stand to take a refresher course on logos and branding.
In Trump University Branding 101, by one Donald Trump and Donald Sexton, our business guru advises that while “you do not need a graphic design house to develop your logo … you do need to be sure that your logo leads to the attributes you want associated with your brand.” Sage advice, surely, and the kind of Trumpian insight we can see on full display in the new logo for his campaign with vice-presidential candidate Mike Pence, released [Friday].
The logo—which featured a T intertwined with (and seemingly penetrating) a P, quickly gained notoriety as social media users derided the design.
“In minutes, it seemed, one logo turned all of the Internet into 12-year-olds,” NPR’s Sam Sanders wrote.
Here’s a sampling of the snark:
This logo accurately represents what Trump Pence will do to America. pic.twitter.com/HQisP8QVzb
— Rep. Alan Grayson (@AlanGrayson) July 15, 2016
How are we supposed to explain the new Trump logo to our children??
— Will Rahn (@willrahn) July 15, 2016
What is the T doing to that P? https://t.co/tDvYm2QJYi
— John Dingell (@JohnDingell) July 15, 2016
As if in response to the above came this gem:
“When two people love each other very much and want to start a campaign together…” pic.twitter.com/OkOncMsbth
— Ellie Hall (@ellievhall) July 15, 2016
I look at the #TrumpPence logo, and all I see is a reminder to buy toilet paper.
— Ishta Mercurio (@IshtaWrites) July 15, 2016
— Matt Walker (@funnymatt) July 15, 2016
in case any news outlets want to use the Trump-Pence logo, i made it safe for TV pic.twitter.com/mxozHMzam6
— Matt Negrin (@MattNegrin) July 15, 2016
I bet the reason Trump delayed his VP announcement a day is so the designer at Fiverr had time to finish the logo pic.twitter.com/exBjjdopTf
— Brad Colbow (@bradcolbow) July 16, 2016
Trump Says the Penetration of the T in the P of the Trump/Pence Logo ‘Pretty Much Consensual.’
— (((Mark Campbell))) (@MrWordsWorth) July 15, 2016
This logo is not welcome in certain Indiana pizzarias pic.twitter.com/GGcH1TXUm3
— Sam Baker (@sam_baker) July 15, 2016
Political commentator and comedian Samantha Bee even reproduced the logo in a NSFW gif.
The jokes weren’t limited to Twitter, either. “Trumps new campaign logo penetrates the GOP,” Co.Design reported. Wired’s headline read, “The ins and outs of the new Trump-Pence logo” and Slate titled its piece, “A hard look at the Trump-Pence campaign’s penetrating new logo.”
By the time Trump officially named Pence as his vice presidential running mate during a press conference on Saturday, the logo had been removed.
The image no longer appears on the Trump campaign’s website—nor on the Republican National Committee’s website. CNet reported that a fundraising email from Pence sent during Trump’s press conference also “sported a somewhat different logo from the one revealed on Friday.”
“The file name is actually “tp_newer_logo” on the site,” Co.Design reported.
Trump isn’t the only one to receive backlash over his campaign logo. When presidential candidate Hillary Clinton announced her campaign, many criticized her logo as appearing too “corporate.”
Though the Trump campaign has replaced the now-infamous logo, it’s remaining tight-lipped about the faux pas.
Jason Miller, a spokesman for the Trump campaign, told CNN: “We have a number of logos. The final one won’t be unveiled until the convention.”