Trust Barometer raises salient issues for PR professionals Credibility matters in the market place; how, then, do you promote without (excessive) ‘spin’? By Ragan StaffFeb. 9, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.