Try these visual approaches to convey your organization’s vision

Your credo and mission won’t come to fruition unless your full workforce embraces them. Vivid imagery—on either a small or large scale—will land your overarching message with full impact.

Engaging employees in the organization’s vision is perhaps the highest goal of internal communications—but exactly how do you do that?

Just announcing the vision or mission at a town hall won’t do much to bring it to life, nor help employees apply it to their work. How do you amplify and sustain the message?

According to Gallup’s recent State of the American Workplace report, only 22% of employees believe their leaders have a clear direction for the company. If your company leadership team does have an overarching vision, communicating it to your staff is key to building engagement.

A vision book launched at a vision event can be a great way to engage employees.

Such books are usually light on copy and heavy on visuals—most often photography that celebrates the employees themselves. Printing the vision book gives the message extra weight, and it conveys that the vision is long-lasting and not a flavor of the month.

Bring more visibility and importance to the vision book by distributing it at a vision event. Make the event engaging for employees, and have them participate actively. If yours is a global company, or even a company with more than one location, host events at all locations simultaneously or the same day. You can scale the event materials and activities by office size. Don’t forget to include remote employees as well, maybe with an event-in-a-box.

With a smaller budget, try a manager toolkit and murals.

If your managers will undertake engaging employees in the company vision, you must provide the tools for them to do so. A manager toolkit might include monthly or weekly huddle topics, conversation guides and slide presentations for team meetings.

Keep in mind that the most important element of cascading the vision is engaging managers and equipping them to work it into their day-to-day conversations with employees.

You also could convey the vision through murals. Use a large-format printer or even an illustrator or graffiti artist to cover a wall with the vision. It could be anywhere from an office hallway to a factory wall in a manufacturing facility. If your workplaces have elevators, you might engage employees in the company vision by printing it on elevator door wraps.

Creativity and follow-through are more important than budget dollars. Look for unique touchpoints in your work environment, and find ways to include the vision in channels ranging from employee publications to digital signage, the intranet to the break room.

Elizabeth Baskin is CEO of Tribe, an internal communications agency based in Atlanta. A version of this post first appeared on the Tribe Good Company blog.

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