Turn blog readers into super fans in 7 easy steps

Getting people to love your brand is easy. Be approachable, have one-on-one conversations, and get to know the people who share your content.

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But simply knowing who your super fans are is not enough. You must cultivate them in the same way you water a plant. Here are seven ways to do so:

1. Be approachable.

One thing that will immediately set you apart from other bloggers is how approachable you are. As people become more well-known online, they seem to become less approachable.

Two approachable rising stars are Leo Widrich and Marcus Sheridan.

Widrich’s startup, Buffer, has been wildly successful in the last several months. The Wall Street Journal recognized it as the Twitter app of the year. I’m a huge fan of the Buffer team-they are some of the nicest guys you’ll ever meet. Success hasn’t gone to their heads.

If you read {grow}, there’s a good chance you know Marcus Sheridan. Sheridan’s career has taken off in the last year. Go to The Sales Lion and you’ll see he responds to every comment and is extremely down to earth. Despite his recent online fame, he’s still very approachable.

2. Be vulnerable.

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