Tweeting during the Super Bowl or Olympics? Beware of regulations

A report showed that NFL’s advertising revenue dipped, but many marketers will try to attract consumer eyeballs on Feb. 4. Here’s how you can take part—but not get in trouble.

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Marketers weren’t enamored with the National Football League’s 2017 ratings—but are gearing up for the Big Game.

A recent report by Standard Media Index showed a 1.2 percent decline in advertising revenue—mainly due to its lower viewership.

Bloomberg reported:

Professional football is routinely the most-watched TV programming in the U.S., making the sport a top draw for marketers seeking to reach large audiences. But NFL ratings were down 9.7 percent this past season, averaging 14.9 million viewers per game. That was a sharper decline than the 8 percent drop the season before.

The NFL hasn’t seen advertising revenue decrease since 2014—and the dip only occurred in the later part of 2017.

Adweek reported:

The ad revenue decline ends several years of overall NFL ad revenue growth. 2016 saw a 3 percent jump in ad revenue to $2.45 billion, while 2015’s $2.38 billion in ad revenue was a 9.6 percent increase from 2014’s $2.17 billion figure.

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