Twitter offers marketers targeting via emojis

Brand managers looking to connect with and deliver relevant ads to consumers on the platform can now target their efforts based on users’ recently tweeted symbols.

World Emoji Day” is July 17—and Twitter is helping marketers take advantage of it.

On Wednesday, the social platform announced that marketing pros can now send targeted ads to users who have recently used emojis in their tweets—so don’t be surprised to see a Domino’s ad if you’ve recently used the pizza emoji or a more somber ad if you’ve been tweeting crying emojis.

Twitter announced the feature in a company blog post:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.