Twitter or Facebook: Which drives more traffic to blogs?

A Hubspot study reveals which platform boosts traffic and search engine optimization.

The question often asked is which social media channels best drive traffic and page views to your blog.

Hubspot has just collected some data from 5,000 blogs that reveals the importance of Twitter and Facebook.

Twitter is certainly revealed in this study as the prime driver of traffic; having a retweet button on your blog makes it easy for people to share your content.

The numbers:

  • Blog posts shared only on Twitter had 63 percent more page views than those shared only on Facebook,
  • Posts shared on Twitter only, had 117 percent more traffic than posts with no sharing.
  • Posts shared on Twitter and Facebook drove 160 percent more page views than a non-shared post.

Sharing increases your search engine optimization

How Google ranks the importance of a website or blog and how high it will appear in search results is based on many factors.

One of the most important is the number of other websites linking to your site. The more websites that link to your content and the more credible they are (a link from The New York Times will be more valuable than a link from a small company website) gives Google a good idea how valuable your content is. This is called an inbound link (an example of this is the link to Hubspot that I have included in this blog post).

This study revealed that combined sharing on Twitter and Facebook increased inbound links by 149 percent more than a post not shared at all.

Facebook shares create more comments

Bloggers love receiving comments as it indicates that someone cares enough about your content to actually take the time to write a response. Comments are also extremely valuable as it provides valuable feedback for bloggers as to whether their content is resonating with their readers.

Hubspot’s research showed Facebook sharing produced more comments than Twitter. And, blog posts received 55 percent more comments when shared on Twitter and Facebook compared to no sharing at all.

What would have been interesting to see would have been the impact Google+ and LinkedIn have on page views.

These two social media channels with 50 million and 100 million plus users respectively have significant impact on traffic. I find that LinkedIn shares can often surpass my Facebook shares.

On my post “6 Fantastic Facebook Marketing Infographics,” the shares for my four social network share buttons were

  • Twitter – 702 retweets
  • LinkedIn – 541 shares
  • Facebook – 136 shares
  • Google +1 – 19 clicks

Now this doesn’t reveal the numbers of page views, but more sharing does drive more traffic.

Twitter and Facebook are not the only channels you should be sharing on and LinkedIn is especially important if you are a B2B blogger.

Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com, where a version of this article originally ran. (Image via.)

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