PR and marketing pros now have more room to express themselves on Twitter.
On Thursday, Twitter announced that it had changed the ways users reply to one another on Twitter: Instead of counting the “@username” in a tweet’s character limit, replies now accommodate 140 characters’ worth of text, with usernames embedded above the tweet in a thread.
The platform tweeted the change:
We’re changing replies so that you have all 140 characters to express yourself.
— Twitter (@Twitter) March 30, 2017
In a blog post, Twitter also explained the elements of the new layout:
With this change, we’ve simplified conversations in a few ways:
It’s now easier to follow a conversation, so you can focus on what a discussion is about, and who is having it. Also, with all 140 characters for your replies, you have more room to participate in group conversations.