Two companies, one idea: Multi-author blogs Only one Fortune 500 CEO has his own blog, and that's Jonathan Schwartz, head of Sun Microsystems. A blogging strategy that promises to be more common and more sustainable is that undertaken recently by Dell Computers and Southwest Airlines. By Ragan StaffAug. 3, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.