When President Donald Trump met North Korean leader Kim Jong-un for Tuesday’s summit in Singapore, the event drew a massive cadre of international journalists.
And where reporters gather in mass, publicity seekers inevitably find ways to take advantage of the event.
As the summit played out, politicians touted their messages while the Singapore branches of companies as diverse as IKEA and Coca-Cola newsjacked the event—the soda bottler with a video. Travel organizations promoted the Southeast Asian island nation. KFC even invited the two plus-sized leaders to share a four-pack of fried chicken.
“Let me know if you’re keen so I can reserve a table and jazz it up,” KFC posted on Facebook. “Bigly.”
Lest we forget, the United States’ most unlikely statesman, former NBA star Dennis Rodman, brought a cryptocurrency a flood of attention for the price of a plane ticket and a hotel room.