PR UCLA turns a limited budget into global attention for Internet anniversary Communicators had less than 10 percent of the funding they asked for, but managed to get lots of eyes on a celebration event through Twitter, Facebook, and live video streams. By Matt WilsonJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.