Unexpected C.R.A.P. … the worst kind

There’s nothing worse than flipping through a good employee publication—only to suddenly and shockingly find yourself with a face full of C.R.A.P.

Here in the august stalls of C.R.A.P. (Corporate Rhetoric Awards Program) Headquarters, we see all kinds of different corporate C.R.A.P.

And we often get asked the question: What is the worst kind of C.R.A.P.? That’s a tough question to answer, but after much thought, we have to say it’s the Unexpected C.R.A.P.

This is when you are joyfully reading a good employee publication that is loaded with great strategic stories, strong writing and clear design. You’re in a great mood. Life is good. And then you turn the page and step in … rotten, stinking C.R.A.P.

This month’s C.R.A.P. Award goes to an editor who hit us in the face with some horribly offensive, unexpected doo-doo.

We found the C.R.A.P. in question in a Canadian publication. Now, we’ve cited this publication often for its excellent work. And sure enough, this issue had some good stuff in it, and we were enjoying our walk through this corporate meadow, when … splat … we stepped right into.