Engagement is always a hot topic in the marketing and public relations industries. Whether it’s due to exciting new technology, a new audience entering the marketplace (looking at you, Gen. Z), or a new viral trend dominating the internet, business leaders are constantly striving to unlock the secrets of engagement. Everyone has an opinion on the best way to engage with various audience segments, but we don’t talk as much about how to engage with arguably the most important audience for any company: its own employees.
It seems every week there is a new story about a trendy brand with unprecedented, crowd-pleasing technology, only to reveal that their internal operations are questionable at best and exploitative at worst. Businesses that treat employees poorly struggle to last in the market, while businesses with exceptional employee treatment and engagement often outpace their competition. Studies show that engaged employees are not only more likely to show up to work, but they also make a business 21% more profitable. Particularly during the ongoing “war for talent,” employee retention is essential, so below are some of the best ways to engage employees.