UPS podcast explores the future of trade, tech, logistics

Seeking to grab decision makers on the commute to work, two UPS communicators interview experts—and go beyond the delivery trucks to showcase their organization.

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You might think of UPS only as the person buzzing your doorbell to get a signature on a fruitcake from your grandma.

But UPS is using a podcast on its Longitudes blog to offer expertise far beyond home delivery, looking at areas as futuristic as blockchain, artificial intelligence and cities of the future.

“When people think of UPS, a lot of times they think of delivery drivers in brown shorts,” says Brian Hughes, managing editor of Longitudes  and cohost of the Longitudes Radio podcast. “They’re great, and we love them, but there’s so much beyond that that’s going on here that people might not realize.”

The podcast looks at the future of technology, global trade, sustainability and logistics. Since it started last fall, the podcast has been hosted by Hughes and Longitudes creative director James Rowe, both of whom are members of the executive communications team at UPS. Its guests include not only UPS people, but outside authors and industry experts.

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