Use strong nouns to fortify your writing

Be more descriptive in your copy with these alternatives for commonly used terms.

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By now, the writers and editors who read PR Daily are familiar with the advice to use strong verbs.

They are the powerhouse of your sentence, and choosing clear, active verbs instead of throwaway ones will improve your message.

What about using strong nouns?

The same rules apply. In addition to using nouns that are clear to the reader, use specific, descriptive, concrete words, instead of general or abstract words.

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