For nearly a year, I’ve done all I can to extol the virtues of Foursquare to friends and colleagues in the PR world. I even blogged for a friend once about how I use it to help in my exercise routine and my desire to become more healthy.
Although the user base is still somewhat small (around 6 million), members are passionate and the media still care what they’re doing. Brands like Starbucks, Bravo and Gap have already offered great incentives for their customers/fans.
There’s so much that brands could be doing. Here are a few ideas I’d love to see implemented:
1. Reward someone who checks in at the same time every day. For example, let’s say you have a local bagel shop; go ahead and name a breakfast sandwich after those consistent customers.