Using Foursquare? Here are 5 ideas to fuel your brand

Incentives drive traffic, so why not be creative with the former and accelerate the latter?

For nearly a year, I’ve done all I can to extol the virtues of Foursquare to friends and colleagues in the PR world. I even blogged for a friend once about how I use it to help in my exercise routine and my desire to become more healthy.

Although the user base is still somewhat small (around 6 million), members are passionate and the media still care what they’re doing. Brands like Starbucks, Bravo and Gap have already offered great incentives for their customers/fans.

There’s so much that brands could be doing. Here are a few ideas I’d love to see implemented:

1. Reward someone who checks in at the same time every day. For example, let’s say you have a local bagel shop; go ahead and name a breakfast sandwich after those consistent customers.

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