Video 101 for newbies

Follow our easy-to-use tutorial to produce videos that are easy, inexpensive and engage employees Take a quick poll of your co-workers and ask them the following question: Would you rather read an article or watch a video with the same information? What were your results? Chances are the majority of your co-workers (if not all of them) chose video. But the use of video in corporate communication is often a source of headaches—after all, it’s not as simple as writing and posting copy to your company intranet. It take things like—gasp!—resources. Time, money, equipment and know-how are all key pieces to the video puzzle.

But as difficult as it may seem initially, Doug Simon, president and CEO of corporate video production studio D S Simon Productions, says producing video isn’t as hard as it looks (with the proper resources) and, frankly, using it as a means of communication should be a no-brainer.