Von Maur and Mattel face PR challenges Ragan.com examines the public response following the Omaha mall shooting spree and Mattel’s ongoing recall of lead-tainted toys. By Ragan StaffDec. 19, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.