When Wal-Mart held a shareholders meeting in June, Chief Executive Doug McMillon addressed an arena full of shareholders in Fayetteville, Arkansas.
Wal-Mart associates packed most of the 16,000 seats. The audience, however, represented but a tiny fraction of Wal-Mart’s 2.3 million associates worldwide.
How to reach the rest of them? That’s where Facebook Live comes in. McMillon’s Facebook page live-cast a call-out to staffers, allowing him virtually to unite his workforce in one moment.
“I’ve got some of your fellow associates here that want to say hello,” he told the internet audience. “Turn that camera towards them.”
A boom-mounted camera swung out over the audience as it erupted in cheers.
Wal-Mart is one of many organizations that is embracing Facebook Live—as well YouTube, Twitter and others—as a channel for executive communications. Senior leaders from hospital groups, telecoms, technology companies and a host of other organizations are experimenting with the immediacy of the platform to reach internal and external audiences.