Facebook fans had to deal with a bit of cognitive dissonance over the weekend when, for a few minutes Sunday, Walmart posted this message to its Facebook page, right underneath user-submitted photos of cute kids having summer fun:
“WHAT THE [expletive] WAS FACEBOOK THINKING!!!!!!Q”
In just a few minutes, that post—clearly written in a fit of all-caps rage (that stray “Q” is a tell-tale sign of a misplaced digit)—garnered more than 6,000 “likes” and 3,200 comments. Most of those comments expressed bafflement that the brand, which has 30 million “likes,” would be dropping an F-bomb on Facebook in such a public forum.