Watch: Award-winning brand videos on Ragan’s Screening Room
Celebrate Communications Week with creativity, strategy and storytelling excellence.
Communications Week is here. As communicators around the world come together to celebrate their profession and sharpen their skills, Ragan Training joins in with the launch of a new feature on our learning portal: The Screening Room, a curated collection of the best brand-produced videos in the communications world.
Starting this week, Ragan Training members can stream these standout videos, each one recognized with a Ragan Award for creative excellence and measurable impact.
In addition to a regularly updated library of new content, the Screening Room offers behind-the-scenes insights into how each communications team guided its video from concept to production to rollout.
Let it roll.
LAIKA Studios’ “Walk a Different Path” initiative strengthened employer brand with engaging content and strategic outreach
LAIKA won the Recruitment Video award at Ragan’s 2025 Employee Communications Awards with its “Walk a Different Path” initiative, creating a multi-channel employer branding campaign that connects and inspires.
The initiative, launched in 2023, reinforced the film studio’s status as a top animation employer. By uniting marketing and HR efforts, the campaign highlighted LAIKA’s workplace culture through multi-channel storytelling, including the #LifeAtLAIKA content series.
Since its debut, social following has grown 30%, and traffic on the careers page has surged 92%. Internal engagement also thrives, with 96% of employees visiting the company intranet. By amplifying employee voices and offering a clear value proposition, LAIKA fosters connection, attracts talent, and sustains its competitive edge in the stop-motion animation industry.
Brasfield & Gorrie’s employee storytelling video drove record engagement
Brasfield & Gorrie won the Corporate Video Award at Ragan’s 2025 Employee Communications Awards with its “Hispanic Heritage Month: Meet Rafael” video, which revamped the construction firm’s Hispanic Heritage Month approach by telling one compelling employee story instead of spreading resources thin.
The company profiled Miami-based carpenter Rafael Natera, producing a high-quality video that resonated internally and externally. It became the company’s most-viewed Instagram post, with 15,600+ views and saw 932 reactions — 163% more than 2023’s content. Engagement skyrocketed, with comments increasing 1,833% year over year. Employees praised the video’s authenticity, and Venezuelan news accounts shared it widely. The success reaffirmed the company’s commitment to meaningful storytelling and stronger representation for its Latin workforce.
Watch these and other award-winning brand videos, along with the stories behind their success, exclusively on Ragan Training. The Screening Room is updated regularly with new examples of creativity, purpose and measurable impact from leading communicators and organizations.
