Content: World at Work is in it’s own words, ‘the association for human resources professionals focused on attracting, motivating and retaining employees.’ However, to find this out I had to go two clicks into the pressroom. Never overestimate how much a simple mission statement on the home page can clarify and orient your users.
World at Work had very detailed list of member benefits with a few screenshots to tease what nonmembers were missing. This was ok, but better would be an actual glimpse into using some of the features to give these benefits a real sense of value. There also a free e-newsletter offered in this area, but this appeared to be available to members and nonmembers alike.