Web tools help track your brand—and the buzz about it

Monitor mentions, conversations, and key influencers with these platforms

Keeping up with your brand and how it’s seen online and what people are saying about it negative or positive is a full-time job, and a lot of companies are oblivious about their online brand.

So let’s say you’ve suddenly realized that you need to keep track of your online reputation—where are you going to stay on top of it?

Several tools are available to alert you whenever your brand, product or name is mentioned, and you can use it to track competitors or some rising stars worth watching.

Tweetbeep allows you to save multiple alerts for a keyword, phrase or domain name and can be filtered by distance from a location, particular user names and whether or not a URL is in the post.