Website down? Whether it’s crashed or been hacked, SAY something

Gawker, Mastercard, Visa, Tumblr should have spoken up more quickly about recent website outages, communicators assert.

Your company’s website is down, or maybe you’ve had a security breach. What do you do?

It doesn’t matter whether hackers attacked the site, as they did with and its affiliated sites, or your site simply wasn’t able to handle booming growth, much like, which was down for nearly 24 hours this month.

You have to respond quickly, says Joe Ciarallo, director of communications for Buddy Media.

“The main thing that I take away from both of those examples is that you have to balance the need for a speedy reaction, and being very, very quick to alert your users or your customers on what’s happening, with putting out accurate information,” he says.

More recently, Facebook had some downtime Thursday after unrolling some new features.

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