Wegmans tops brand reputation list

The regional grocery chain beat out giants including Amazon, Samsung, Costco and Apple in Harris Interactive’s Reputation Quotient study.

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Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient?

It’s not Amazon, Apple, Google or any of the world’s largest retailers from a revenue standpoint. Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Harris extended its list to 100 companies this year, up from the 60 companies it considered in the past.

Wegmans CEO Danny Wegman said in a statement, “Results like these make us very proud, but also affirm that our employees are living our values of caring, respect, empowerment, high standards, and making a difference.”

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