Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient?
It’s not Amazon, Apple, Google or any of the world’s largest retailers from a revenue standpoint. Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.
Harris extended its list to 100 companies this year, up from the 60 companies it considered in the past.
Wegmans CEO Danny Wegman said in a statement, “Results like these make us very proud, but also affirm that our employees are living our values of caring, respect, empowerment, high standards, and making a difference.”
Tech firms, food companies, retailers and grocery chains dominated the top 10, while the bottom 10 was made up of cable providers, banks, companies with political ties, and Sears.
Here are the top 10 companies, according to the study:
1. Wegmans Food Markets
5. Johnson & Johnson
6. Kraft Foods
7. L.L. Bean
8. Publix Supermarkets
And here are the bottom 10:
91. Bank of America
92. Charter Communications
94. Koch Industries
95. Sears Holdings Corp.
98. Dish Network
100. Goldman Sachs