But then one day, you can’t ignore it any longer.
While I was sipping a glass of wine at one of our events last year, a PR woman approached me with a look that every CEO can spot from across the room: She had something to say, and it wasn’t going to be pretty.
“Mark, let me first say that we love your company,” she said somewhat ominously. “Look, your website needs help. It’s cluttered, stodgy and impossible to navigate. You guys can do better than that.”
She was right. I knew it. Though our loyal readers embraced Ragan.com heartily when it debuted three years ago, it had since been eclipsed by a new generation of content sites. These new, leaner sites put a premium on speed, simplicity and community.
Welcome to the new Ragan.com—our attempt to provide all of you with a better product.
Here’s what I’d like you to know about the new site:
• We’ve stripped it down. The old Ragan.com offered an impossible 33 navigation tabs. Our new site condenses content into five topic categories: internal communications, PR, writing and editing, social media and speechwriting.
• We’ve made the site more social. With a click of a button, you can now share the stories on Twitter and Facebook.
• We’ve overhauled our comments section to make it easier for you to tell us what you think and, more important, to converse with other readers. You can also choose to use your Facebook, Twitter or WordPress profile to identify yourself.
• We’ve also added elements that you have come to expect from other websites. We list the most popular stories, and we tell you which articles have received the most comments.
A final word about those little red buttons next to some articles. Those buttons tell you that only members of Ragan Select can view those stories. Of course we offer much that is free on Ragan.com. But most of the stories in our archives and a handful of articles in each topic area remain available only to our members.
It goes without saying that we really want to hear from you. Please don’t hesitate to tell me what you think.
E-mail me directly at firstname.lastname@example.org, or, feel free to use our comments box below this story.
Over the next few weeks and months, we will work hard to make more improvements based on your feedback.