Wendy’s dishes snark, endears consumers

The fast-food restaurant’s social media team is receiving positive PR for the amusing way it handled a hater online and is responding to comments. Community managers, take note.

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If you mess with Wendy’s on social media, be forewarned—you might get burned.

That’s what happened recently after the company’s social media team posted this to its Twitter account:

Shortly thereafter, Twitter user @NHride (whose account has since been deleted) posted this:

Apparently, Wendy’s takes the “fresh never frozen” claim very seriously. Its retort came swiftly:

@NHride Sorry to hear you think that! But you’re wrong, we’ve only ever used fresh beef since we were founded in 1969.

— Wendy’s (@Wendys) January 2, 2017

That’s when things got a bit chippy:

@NHride Where do you store cold things that aren’t frozen?

— Wendy’s (@Wendys) January 2, 2017

Thuggy-D then brought McDonald’s into the conversation:

It was a big mistake:

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