Wendy’s dishes snark, endears consumers

The fast-food restaurant’s social media team is receiving positive PR for the amusing way it handled a hater online and is responding to comments. Community managers, take note.

Ragan Insider Content

If you mess with Wendy’s on social media, be forewarned—you might get burned.

That’s what happened recently after the company’s social media team posted this to its Twitter account:

Shortly thereafter, Twitter user @NHride (whose account has since been deleted) posted this:

Apparently, Wendy’s takes the “fresh never frozen” claim very seriously. Its retort came swiftly:

@NHride Sorry to hear you think that! But you’re wrong, we’ve only ever used fresh beef since we were founded in 1969.

— Wendy’s (@Wendys) January 2, 2017

That’s when things got a bit chippy:

@NHride Where do you store cold things that aren’t frozen?

— Wendy’s (@Wendys) January 2, 2017

Thuggy-D then brought McDonald’s into the conversation:

It was a big mistake:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.