Wendy’s dishes snark, endears consumers

If you mess with Wendy’s on social media, be forewarned—you might get burned.

That’s what happened recently after the company’s social media team posted this to its Twitter account:

Shortly thereafter, Twitter user @NHride (whose account has since been deleted) posted this:

Apparently, Wendy’s takes the “fresh never frozen” claim very seriously. Its retort came swiftly:

@NHride Sorry to hear you think that! But you’re wrong, we’ve only ever used fresh beef since we were founded in 1969.

— Wendy’s (@Wendys) January 2, 2017

That’s when things got a bit chippy:

@NHride Where do you store cold things that aren’t frozen?

— Wendy’s (@Wendys) January 2, 2017

Thuggy-D then brought McDonald’s into the conversation:

It was a big mistake:

@NHride You don’t have to bring them into this just because you forgot refrigerators existed for a second there.

— Wendy’s (@Wendys) January 2, 2017

Though user deleted the account, thanks to Twitter user @Fraxtil, the interaction went viral:

if you’re having a bad day today, just remember that you didn’t get dragged by a fast food company on twitter pic.twitter.com/gUSuHwZLQR

— ΓRΛX@MAGFEST (@Fraxtil) January 2, 2017

Anderson Cooper even mentioned it on his show:

.@andersoncooper gets to the meat of Wendy’s Twitter beef in #TheRidicuList https://t.co/KqvOax7JAH

— Anderson Cooper 360° (@AC360) January 4, 2017

Wendy’s team is continuing to disperse sass to gain momentum and build a reputation:

He actually put that as his bio ☠️☠️☠️ @Wendys pic.twitter.com/5WaUbtdmEb

— Faliq Fahmie (@faliqfahmie) January 4, 2017

@VXMVX_ No that’s not our trash

— Wendy’s (@Wendys) January 4, 2017

@caseyarnold23 You dropped your name tag pic.twitter.com/O7OpUP012p

— Wendy’s (@Wendys) January 4, 2017

The tactic is working—millennial consumers are endeared to the company’s snarky style. Check out these replies and bask in the team’s cleverness.

(Image via)

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