Because you need to sniff out trends to ride them. If you only act on what is already happening, you’ll get sidetracked to second, third or, even worse, fourth place. It’s like driving a Ferrari with two feet slammed on the brakes. Screeeech!
How can one try to predict how content marketing or blog writing will look in the future? We have to remember the fundamental laws:
The following predictions are my opinion, so if you’re a time traveler from the future, don’t eliminate me with your ray gun because they don’t all come true in 2020, OK?
Here are six possible futures for blog posts:
1. High- and low-end blogging styles
The normal 500-1,000 word blog posts will become oblivious because content will serve one of the two emerging reader camps:
2. Mobile-optimized content
I’m not talking about responsive design and bigger fonts. I mean writing specifically with the mobile person in mind.
For example, cell phone novels are all the rage in Japan. They are romance and paranormal stories in messaging style, created in a way that makes them readable on the go.