What brands should know about YouTube’s redesign
The social network recently launched a new layout for brand channels. Here’s a list of the changes, and what you need to know about them.
YouTube recently changed its layout for channels.
The new layout emphasizes the importance of engaging content and cultivating a community of enthusiasts. It also focuses more on subscribers. With the new layout, brands can create one experience for subscribers to keep them engaged with the brand, and another for non-subscribers to encourage them to subscribe.
YouTube made the new layout available on March 7, 2013, but most brands won’t have to adopt it until mid-June.
Layout
In the new layout, YouTube eliminated the customizable background and replaced it with channel art—a photo banner that automatically resizes depending on the browser size and device used. The channel art does not have to be an image—it may also contain an unlimited amount of text with a call to action.
YouTube also eliminated the image-mapping function and replaced it with the ability to add links that show up as icons on your channel art. You can list up to four verified sites, which can vary from a brand’s Facebook page to a website.
Channel trailer
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