Many companies wait until after they’ve implemented a program to ask that—and the answer is anything but simple.
It largely depends on the company’s objectives. Is the aim of employee advocacy to:
Your strategy might cover many objectives. Though not impossible, managing several types of content can become confusing—for employee and administrator alike.
Consider these content sources:
1. Third-party content
Employees might not always want to share company content. A good read from another website can inform your audience and improve your share rates. Plus, sharing content from noteworthy sites enhances your organization’s credibility and widens its industry reach. It also encourages brand advocates to stay engaged with updates.
2. Marketing content