COVID-19 has affected all facets of life, and as offices now work remotely, the pandemic has also impacted PR agency structures.
Fully remote workforces have showcased there is a need for new approaches to team management, workflows, and tools and technologies at agencies. As an agency leader myself, I’ve taken the time to reflect on this need to think about what COVID-19 has taught me about my own approach to PR.
New approaches to team management
The pivot to remote teams brings challenges, but also great opportunities.
It’s important to keep communications transparent across an agency. By hosting frequent teamwide meetings, as well as smaller-scale check-ins, you’re able to keep lines of communication open and also offer support that is so necessary during these uncertain times. Agency tone and communication are also key, now more than ever. Whether talking internally or with clients, practice empathy and ensure authenticity in every communication.
That said, it’s crucial to take a more flexible approach based on the needs of team members and clients. Consider adjusting schedules based on homeschooling or caretaking needs and give employees the option to still take days off to mentally reset.