What Facebook ‘interest lists’ mean for your nonprofit

Gain more fans, engagement and website traffic with this new Facebook feature.

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You may have noticed some of your Facebook friends have either created or subscribed to a new feature called “interest lists.”

Interest lists are user-curated topical lists comprising people and/or pages. For example, Mari Smith created a list called Facebook Experts & Resources that includes 76 profiles (people) and pages (organizations, brands, companies) that Smith compiled.

Facebook users can subscribe to this list of profiles and pages and can view their latest updates in their personal news feeds.

When Smith created this list, she chose to make it public to share a valuable resource with her Facebook friends. (Lists can also be private or shared with selected friends.)

What this means for Facebook users

You can create and/or subscribe to lists as a way of turning Facebook into “your own personalized newspaper, with special sections—or feeds—for topics that matter to you.”

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