Three crucial communication lessons, drawn from the three top winners of Vital Speeches of the days’ first annual Cicero Speechwriting Awards
The best way to learn how to write good speeches is to read good speeches. History is full of those, but harder to come by are good collections of contemporary speeches on the very issues we’re dealing with today.
That’s the value of the PDF that resulted from Vital Speeches of the Day’s first-annual Cicero Speechwriting Awards. Have yourself a long look when you have a need for inspiration and some time on your hands.
Meanwhile, here are excerpts from the top three award winners—and a key communication lesson from each:
Lesson One: You don’t have to end happily, just memorably
“Liberty Revsited” is the title of the grand-prize winning Cicero Awards speech. Written and delivered by Dr. John A. Howard at the Rockford, Ill., Rotary Club, the speech makes the case that “Americans haven’t a clue as to what liberty is, or how to sustain it.” His answer is to drive morality and a culture of “ought” into society through a religion-based government policies.