What if social media isn’t a great fit for your company?

Key questions will help you determine whether, where and how to network.

Key questions will help you determine whether, where and how to network

Everyone’s jumping on the social media bandwagon. Just as a website quickly became a must-have for nearly every company, the same corporate rules now apply to Twitter, Facebook, YouTube, blogs, Flickr, etc.

Or do they?

As someone immersed professional and personally in social media, it’s somewhat sacrilegious to suggest that social media may not be for everyone. But it’s a question that should be explored, because the reality is that social media isn’t a good fit for some companies.

What if having public conversations with your customers isn’t a good thing? What if these conversations should be kept behind closed doors? What if relationships with customers are driven by personal relationships, newsletters, or word of mouth, as opposed to public dialogue? What if a company has nothing of value to offer within the social media landscape or lacks a corporate culture that lends itself to being open and transparent?

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