What marketers get wrong about their customers

A whopping 76 percent of marketers think they know what their customers want. They don’t. It’s likely because only 34 have actually asked them.

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We don’t always know what we want.

Take, for example, that brownie you’re thinking about right now. You might think you want it, but you know you really don’t. (I know, bad example.)

But if there’s anyone who really doesn’t know what you want, it’s marketers.

According to an infographic from Pivot and Barnickel Design, 76 percent of marketers think they know what customers want from brands on social networks, but only 34 percent have actually asked them. And they probably should, because marketers’ perceptions are pretty far from reality.

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