What should your social media agency do for you?

Defining its role—and yours—should unblock your passageway to business-based networking.

The biggest barrier to social media entry for most companies we talk to is, “Where do I start?” The second most prevalent barrier revolves around the most often asked question we receive when discussing social media with businesses and their teams: “How much time will this take?”

For far too many, the discussion ends there. Not knowing where to start but realizing that a social media undertaking is time-prohibitive based on the existing resources within the organization is enough to stall the process before it even starts—even though there is a recognition that “social media is something we have to be doing.”

The answers to both issues should be: “Your agency will help.” How? Here are 11 things your social media agency should be doing for you, along with one thing you can handle yourself:

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