What tennis greats and PR pros have in common
The two professions have more similarities than you may think. Take a look.
The various racquet strokes employed by the tennis greats are a bit similar to the tools a PR professional uses for media relations. Here’s a comparison of the two admittedly very different professions’ box of tricks.
Forehand – press release
The most classic shot in tennis is much like a press release. It’s the old favorite for public relations professionals looking to get the job done. It’s also a must-have for tennis pro hopefuls.
American tennis player James Blake recorded the fastest ever forehand at 125 mph at the 2011 U.S. Open—still searching for a comparable press release, though Mitch Delaplane’s certainly is in the running.
Backhand – byline
The backhand is a formidable weapon in its own right. Roger Federer has perfected the art of the one-handed backhand, though Richard Gasquet is thought to have the most technically sound shot. It’s similar to a byline placement in that it can be equally as effective as the old standby approach, and it’s nice to switch things up.
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