What the top 3 social CEOs can teach your brand
If your top executives are still dragging their feet, show them how these men tap social media to engage with their audience.
Below, in no special order, are my top picks:
1. The transparent engager: Sir Richard Branson, CEO, Virgin Group
Branson shares personal opinions through tweets and blog posts. He also gives stakeholders a “peek behind the curtain” of his business empire by discussing research and development, and business decisions on platforms including Facebook and Google+. He’s blogged about the possibility of buying back Virgin Records, and invites followers to ask him questions on Twitter.
By being a (mostly) open book about business decisions, even if the proverbial sausage is still in the process of being made, Branson achieves transparency and trust. Keeping a consistent, personal voice is what allows Branson to stay relevant. By default, his company gains trust and relevance from these humanizing stakeholder connections.
2. The targeted publisher: Michael Dell, CEO, Dell
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