What the top 3 social CEOs can teach your brand

If your top executives are still dragging their feet, show them how these men tap social media to engage with their audience.

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Below, in no special order, are my top picks:

1. The transparent engager: Sir Richard Branson, CEO, Virgin Group

Branson shares personal opinions through tweets and blog posts. He also gives stakeholders a “peek behind the curtain” of his business empire by discussing research and development, and business decisions on platforms including Facebook and Google+. He’s blogged about the possibility of buying back Virgin Records, and invites followers to ask him questions on Twitter.

By being a (mostly) open book about business decisions, even if the proverbial sausage is still in the process of being made, Branson achieves transparency and trust. Keeping a consistent, personal voice is what allows Branson to stay relevant. By default, his company gains trust and relevance from these humanizing stakeholder connections.

2. The targeted publisher: Michael Dell, CEO, Dell

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