We’ve all had at least one PR pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
The response pops up in your email, and you immediately drop what you’re doing to open it—only to discover she isn’t interested. She’s too busy. There was a natural disaster. A political figure is dominating the headlines. Whatever the case may be, even if it’s just bad timing, the reporter isn’t going to write the story this time.
What now? How should you react when your perfect PR pitch isn’t timed quite so perfectly?