What ‘treats’ do you use to entice staff to your intranet?

How contests, polls and visuals can add interest—and traffic—to your internal network

In an ideal corporate culture, employees flock to the company intranetto get the latest news, read feature stories and access the documents they need in order to do their jobs.

But at your company, the café menu, the internal classifieds or, maybe, the slightly more work-relevant surveys rack up the most views from employees.

That doesn’t surprise communications manager Tiffany Monhollon Wilson.

“When you’re on CNN.com, you click on celebrity news first, and then you click on what’s good for you news,” says Wilson, who works for job-placement company Express Employment Professionals.

Communicators on MyRagan ranked easy-to-digest features like contests, polls and classifieds as the most popular elements on corporate intranets. Such content, though not heavy news, gets employees to log on and use the intranet.