Millennials now make up the largest portion of the workforce— yet many internal communicators are still scratching their heads trying to engage and retain them.
They’re not as complicated as you may believe. Here’s what NASA, Lockheed Martin and the University of Alabama learned from their millennial employees:
1. They want autonomy. Figuring out how to provide direction without stifling creativity is crucial to retainment.
2. Visual content is key. Millennials are accustomed to livestreams, GIFS and emojis—and they expect them from your programs.