They do more than lurk in the shadows on their iPhones.
Millennials now make up the largest portion of the workforce— yet many internal communicators are still scratching their heads trying to engage and retain them.
They’re not as complicated as you may believe. Here’s what NASA, Lockheed Martin and the University of Alabama learned from their millennial employees:
1. They want autonomy. Figuring out how to provide direction without stifling creativity is crucial to retainment.
2. Visual content is key. Millennials are accustomed to livestreams, GIFS and emojis—and they expect them from your programs.
3. They’ll be ambassadors for your brand. Having grown up with social media, they’re the perfect group to spread the word about your organization’s mission.
Get more expert insights on this coveted demographic during the Reach and Retain Millennials Virtual Summit on March 16. You’ll get the strategies and tactics you need to update your employee engagement plan for a new workforce.
Have no fear of millennial employees—register today to start reaching them with ease.