Every winter, experts forecast what trends will emerge in the coming year.
No one can predict the future, but we can see what methods and technologies have emerged through the first month.
Here’s what’s brewing so far in 2017:
1. Employee-fronted internal communications
More organizations are involving their staff to get messages to the masses. Employee-presented videos, sequential screensaver stories and internal newsletter articles that spread the word from an employee’s perspective can have a natural, down-to-earth feel that radiates credibility.
One reason behind the growing trend for peer-to-peer content is trust. Many workers feel a loss of confidence in senior leaders. (One in three Americans feel their organization isn’t always honest and truthful.)