What’s more powerful: People or numbers? We’re always saying that we need hard data to convince executives to communicate better … but what we really need is hard people. By Steve CrescenzoFeb. 7, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.