What’s the future of social media marketing?

All signs point to a surge of Facebook Messenger ads and video, as well as short-lived content.

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If you’ve noticed waning engagement, however, it might be time to adjust your efforts. Here are three social media trends that are poised for huge growth in the coming years:

Facebook Messenger

More than 2 billion people are now regular Facebook users. This behemoth platform—Messenger in particular—will probably remain an important part of your marketing strategy for years to come.

More than 1 billion people use Facebook Messenger. It’s fertile ground for ads, video, chat bots and other marketing interactions. Some believe Messenger will become the new email.

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