When is a Web video right for your CEO? Is Second Life usable by speechwriters? Mattel CEO shows what’s coming: Crisis communication on YouTube. Also, how to give speeches in Japanese on Second Life without knowing the language, and President Reagan’s speech-building technique. By David MurrayNov. 8, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.